Saturday, July 21, 2012

NBC Sports Network will broadcast CFL games in 2012

NBC Universal announced that NBC Sports Network will broadcast 14 Canadian Football League games in 2012, including the division semifinals and finals, and the Grey Cup Championship game.
Coverage of the CFL on NBC Sports Network begins Monday, Aug. 27 at 7:30 p.m. ET, when the Edmonton Eskimos host the Toronto Argonauts. The season will conclude with the 100th Grey Cup on Sunday, Nov. 25 at 6 p.m. ET.

The 2012 schedule also includes the defending Grey Cup Champion BC Lions vs. the Montreal Alouettes at 7:30 p.m. ET on Friday, Aug. 31; Calgary Stampeders vs. Edmonton Eskimos at 3:30 p.m. ET on Friday, Sept. 7; and Hamilton Tiger-Cats vs. Toronto Argonauts at 7:30 p.m. ET on Saturday, Nov. 1.
Previously in the US, CFL games were carried by NFL Network.

The broadcast agreement could help both entities. NBC Sports Network has been struggling for years and the switch from Versus hasn't sparked ratings like anticipated. The addition of live football should help.

For the CFL, it will be a new American outlet, which should help grow the game. Our friend Andrew Bucholtz of Awful Announcing and 55-Yard Line has a nice breakdown of what this deal could mean for the CFL and NBC Sports Network.

(Photo courtesy Aaron Vincent Elkaim/THE CANADIAN PRESS)

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