Monday, April 30, 2012

Nets officially unveil new logo

The Brooklyn Nets' new logo was officially revealed by the organization today and, as expected, the team is switching to a black and white color scheme while using the shield style logo that leaked last week. The team's merchandise website,, is now live and fans can purchase memorabilia with the new look. Jerseys currently aren't available but will be coming in September.

Since last week's leak reaction has been mixed to the re-branding effort. I personally like it. The Nets are clearly trying to wash the bad taste out of the mouths of their fans and a whole new look and feel is the best place to start.

The logo was designed by part-owner Jay-Z.

(Banner image courtesy

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