In another clever marketing scheme aimed at making money - I mean, to represent the NBA's Noche Latina program - teams will wear special jerseys on Wednesday that replace the usual English words that appear on the front with the Spanish version... and you can buy them online!
For example, the Knicks' home uniform will read "Nueva York." The Bulls become "Los Bulls," the Heat become "El Heat" (shouldn't it be "El Calor?") and the Mavs become "Los Mavs," etc.
As someone who took six years of Spanish (but can't put a sentence together) I like the idea. It's a great way to represent a growing Latin American fan base and, of course, make a few dollars for the cash-strapped league through merchandise sales.
(I stand corrected: NBA teams that played Tuesday also wore the jerseys. Those that didn't play Tuesday will wear them Wednesday. So it's Noches Latina... This isn't completely true, because teams like the Rockets, Wolves and Warriors - whose uniforms feature words that have Spanish translations - did not participate, although "Los Lakers" did don the special jerseys on Tuesday. This is all giving me a headache now.)