Tuesday, March 3, 2009

NBA teams will wear Spanish language uniforms Wednesday

In another clever marketing scheme aimed at making money - I mean, to represent the NBA's Noche Latina program - teams will wear special jerseys on Wednesday that replace the usual English words that appear on the front with the Spanish version... and you can buy them online!

For example, the Knicks' home uniform will read "Nueva York." The Bulls become "Los Bulls," the Heat become "El Heat" (shouldn't it be "El Calor?") and the Mavs become "Los Mavs," etc.

As someone who took six years of Spanish (but can't put a sentence together) I like the idea. It's a great way to represent a growing Latin American fan base and, of course, make a few dollars for the cash-strapped league through merchandise sales.

(I stand corrected: NBA teams that played Tuesday also wore the jerseys. Those that didn't play Tuesday will wear them Wednesday. So it's Noches Latina... This isn't completely true, because teams like the Rockets, Wolves and Warriors - whose uniforms feature words that have Spanish translations - did not participate, although "Los Lakers" did don the special jerseys on Tuesday. This is all giving me a headache now.)

6 comments:

Anonymous said...

Just another reason not to watch the NBA. What a bunch of crap.

Anonymous said...

fkn mexicans

Anonymous said...

Does this make any sense? Are Japanese teams now going to name themselves after ours? Should they? I really don't mind Spanish names, but then name the team that period. Better yet, if they are trying to tap into the Hispanic market, then add 2 or 3 Mexican-based teams, one in Havana, one in Colombia, etc., and get about 6 Hispanic teams in the league. This way just looks ridiculous.

Elegant Events By Quen said...
This comment has been removed by the author.
Anonymous said...

I'm sick and tired of having the latino culture stuffed down my throat. This is the United States, if you want the Latino experience go there instead of trying to make the US Latino!!!

Anonymous said...

too much racism in this forum!! and as a matter of fact let me teach you something not all latino people are Mexicans!! lol seriously grow up and give a better use to your brain...