From the SI.com article:
"We have very strong confidence in him (Phelps)," Mazda vice president Yu Hongjiang said. "We all know the auto industry has had some unsuccessful records with image ambassadors. But there is no doubt this will be successful. ... Currently in China, nobody has the reputation that Phelps has."No one has the reputation that Phelps has in China? Not even anyone that is actually from China? I know his eight-medal performance at the Olympics was amazing and I'm sure he's a great guy, but is Phelps' 15 minutes up yet?