EliteXC, a partnership between ProElite, Inc. and Showtime, will close shop effective immediately, mostly due to the poor ratings the company drew on CBS.
EliteXC's third card with CBS on Oct. 4 was also its last as a promoter. Headlined by the controversial Kevin "Kimbo Slice" Ferguson, the event made headlines with discussion surrounding the legitimacy of the main event between Ferguson and Seth Petruzelli. The bout is currently under investigation by the Florida State Athletic Commission.No one knows for certain how much the Kimbo defeat had to do with this move, but we can assume that promoters could sense it would bring them down. Without a face to present to the mainstream, ratings would inevitably get worse.
After debuting on May 31 to an audience of 6.5 million viewers, EliteXC's ratings on CBS fell significantly in its second effort drawing just 2.7 million in July. In its last event the numbers appeared to bounce back nicely, with an average audience of 4.5 million.