If you're a Madden 09 gamer with an internet connection, you've noticed how ads in the game rotate and change. You'll see a new one if you live in one of the Presidential election "swing states."
The campaign for Barack Obama has purchased ad space in Madden 09, as well as other EA titles.
It's a great way to gain some exposure for the younger crowd, one that doesn't vote in the same numbers as older demographics. There is no word on whether John McCain will use this same strategy, or if he even knows what an XBox 360 is.